Cold Brew Craze

The popularity of cold-brew coffee continues to surge, offering convenience stores a lucrative opportunity to capture a niche market. Unlike traditional iced coffee, cold brew provides a smoother, richer flavor profile that appeals to younger consumers and coffee enthusiasts alike. Offering cold brew can increase beverage sales by up to 20%, especially during warmer months. It serves as a premium offering that can significantly boost the average transaction value, as customers are often willing to pay more for specialty coffee products.