The Psychology of Scents in Retail

Scent marketing is a powerful tool that can subtly influence purchasing behavior. For example, the smell of coffee can energize customers and encourage coffee sales, while the scent of fresh baking can trigger feelings of warmth and comfort, boosting sales of baked goods. Retail environments that use scent effectively report increases in customer dwell time and sales, with some stores seeing increases of up to 20% in specific product categories directly influenced by targeted scents.